Kenneth Cole continues to impress me with marketing tools that simply work. A new man bag in their product mix, the “Bend It Like Bag-ham” – Single Gusset Flapover Day Bag, is quite efective at providing exactly what it is expected to do and do it in style. The name is, of course, in reference to soccer player Beckham, and the “Bend iIt like Bag-ham” is in reference to the “Bend it like Beckham” media blitz in recent years.
This man bag offers a few core attributes: a) a shoulder strap to allow for different carrying lengths; b) a two front zippered pocket and central open pouch for easy access to documents and accessories; and c) a fully lined interior to protect the contents from potential danger. The design is slick and sexy. The Kenneth Cole label means one thing and one thing only: you are obtaining a high-quality product that will last many years!